GenCMS use case

Create content from your facts, brand rules and approval workflow

GenCMS powers a content engine that turns an approved brief, product facts and brand rules into drafts for human review, with delivery through PromoPilot. It is for content teams that need a repeatable process across channels without treating generated copy as automatically approved. Start with one campaign type, its source material and approval path for a scoped 30-day MVP.

Plan a 30-day content engine MVPSee the flow ↓

Powered by PromoPilot

Approved campaign inputs passing through GenCMS and PromoPilot into drafts for review

Input → GenCMS → output

How the content engine works

  1. Input01

    Provide approved campaign context

    Supply the brief, product facts, brand rules, required formats and examples your organization has permission to use.

  2. GenCMS02

    Generate through a controlled workflow

    GenCMS combines source context, reusable Skills, model selection, guardrails and approval steps for the agreed content type.

  3. Output03

    Review before release

    PromoPilot presents channel-ready drafts for editing and approval, with publishing only where an approved connection is configured.

What you need to provide

  • Approved brand guidelines, tone rules and claims that may or may not be used
  • Product facts, campaign brief and source materials your organization has permission to use
  • Required channels, languages, content formats and review criteria
  • Roles, approval steps and any approved publishing connections

What you will get within 30 days

  • A working brief-to-draft MVP for the agreed campaign and content formats
  • Configured content templates, source context, brand guardrails and review roles
  • A PromoPilot review workflow and the agreed export or publishing hand-off
  • Test scenarios, operating guidance, handover notes and a next-phase scope

The 30-day period starts from the agreed project kickoff. Project services are fixed-price; the quotation states the scope, fee, deliverables and acceptance checks.

Frequently asked questions

What to know before you start.

Straight answers about GenCMS, deployment choices, data control and the first MVP.

What is the relationship between GenCMS and PromoPilot?
GenCMS provides the model-agnostic runtime, context, Skills and workflow controls behind the use case. PromoPilot provides the content-focused experience for preparing, reviewing and, where configured, handing off approved campaign material.
Does the content engine publish automatically?
Not by default. Drafts remain subject to the approval workflow you define, and publishing requires an approved channel connection and explicit project scope.
How does it follow our brand voice?
The workflow uses the brand rules, approved facts, examples and review criteria you provide. Human reviewers remain responsible for confirming that a draft is accurate, appropriate and ready to release.
Can we choose the AI model used for content?
Yes, GenCMS is model-agnostic and can use supported models selected for the content type, deployment and policy requirements. Model availability depends on the chosen service configuration.
Can different teams have different approval rights?
Yes. Roles and workflow gates can be configured so drafting, editing, approval and publishing permissions match the agreed operating process.

Turn this use case into a working MVP in 30 days.

Agree one workflow, its data boundary and acceptance checks, then let iGears build, test and hand over the scoped MVP.

Plan a 30-day content engine MVP